This is a good development because active members gain more banner impressions as dormant members banner impressions get switched off due to failure to keep exchange code live.
Q: What happens if I don't add exchange code to my web pages? A: If you join as an Advertising member you don't need to add exchange code as you would have paid for banner impressions. However, as an Exchange member failure to include the exchange code on your web pages would eventually be picked up by our automated system. This would then prevent your banners being shown. To stay active Exchange members have to keep banner exchange code on their web pages.
Post by Joshua Farrell on Oct 13, 2020 17:23:01 GMT
I've seen a number of exchanges that do this. Easier to sign up under the advertiser account, if the plan is to not use codes, as those sites rate inactivity from the advertiser account, as not logging into the ad account.